NORTH AMERICA - NEW COLLABORATION
Magnestick of America Inc. and Chevalier International LLC team up, to service the North American market, with a range of lift accessory features that are positioned to help resorts evolve their value add story and build long-term client loyalty and retention.
Summer lift rides continue to grow for several resorts, as the love of gravity sports attracts an ever growing niche of sub-culture freeride & downhill mountain bikers.In light of this growth, Magnestick of America again innovates and now offers three convenient bike rack systems for lifts.The 1) Single RACK, 2) Back RACK & 3) Cab RACK options, allow easy loading and unloading, reducing the struggle of lifting bikes to load and unload, as well as minimizing possible damage to expensive equipment.This solution can transport a large number of bikes and riders, to increase uphill lift capacity, on busy summer days.
Chevalier will be working with a few select resort operators, in Canada and the USA, to trial these systems over the 2012 summer.These new bike rack transport features will delight all end users and Taking care of expensive bikes, yet not sacrificing line speed, means everything to lift staff and riders always like to avoid unnecessary damage to their sweet rides, said Chevalier.The three (3) Bike Rack systems will certainly improve lift staff and rider relations, during the sometimes awkward and tenuous loading and unloading times.
Many resort operators, in Canada and the USA, are already familiar with the Magnestick Kid (i.e. magnetic safety vest), designed specifically around younger children participating in ski & ride school lessons, facilitating zero incidents, in terms of reducing the potential of falling from the lift between departure and arrival terminals.
Adapting quality ski lift infrastructure, with smart technology and value added safety features, can help position resort operators with a marketable advantage.In today's consumer environment, guests that can afford to repeat resort experiences, particularly when introducing family and friends that are beginners, expect their money to impact change and improvements from when they learned.If positive attention is important to a resort operator; then expanding to open new terrain and bowls with new lifts may not be on the future radar, rather the investment focus could be headed towards resorts taking steps to making extreme makeovers to their learning zones.Improving beginner areas, including lift ride experiences, might be the smart way forward for some resort operators, said Chevalier.
The newer lift safety feature being offered is the Magnestick Bar, which locks the safety bar in place between departure and arrival terminals, ensuring guests of all sizes and ages improved security, for the duration of the uphill lifted experience.
Magnestick Kid & Bar both can be installed on the same lift, enhancing the probability of zero incidents for youngsters, keeping in mind not all guests make wise decisions and not every beginner chooses to take lessons from professional instructors on how to use resort infrastructure.
After 30+ years in the industry, working a global career path that weaved through sales, marketing, ski and ride school roles and as former PSIA National Alpine Team member, JP Chevalier, now President of Chevalier International LLC, is delighted to support the French based company Sommital, who recently set up their North American operation.Chevalier the business development agency for North America says, It is a pleasure to see an emerging company provide innovative engineering, to help resort operators take their guest service business to the next level.I am excited to represent Magnestick of America and see this accessory company as a wonderful renovator of existing lift assets and or an additional feature built on to new installations.My memory aligns and compares this change to lifts, to how the binding industry evolved and continued to progress with safety brake innovation, many years ago.In the beginning, there are some that embrace and lead progression.In the end, all follow, says Chevalier.
Damien Laymond and the team at Magnestick of America, is excited about Chevalier International taking on their North American agency.We know North American market quite well since we participate at all NSAA trade shows these last 3 years. It was time for Magnestick of America and Sommital to move up a gear and the new collaboration with Chevalier International LLC is a real opportunity to effectively represent our existing and new product line-up.Indeed, JP Chevalier knows North American snowsport and bike industry very well, as a long-term ski & ride school director and avid mountain biker.His career and commit to youth and adult on mountain experiences and early childhood care in particular, matches our products which are all about safety, making learning easier, less stressful and reassuring all guests in summer and winter that resorts improve service to customers. He's based in North America, so we see a great fit that makes a lot of sense to collaborate with JP.
The future needs innovation and improvements. Magnestick of America is taking a smart step to offering quality solutions for the benefit of all stakeholders and will be pleased to provide more information on the accessory progression they offer.
For more information contact;
Chevalier International LLC
Attention: JP Chevalier
Phone: 970 471 1604Email: firstname.lastname@example.org
Courchevel - 100% equipped with Magnestick BAR
Courchevel/La Tania/Méribel-Mottaret always on top of technology for skiers safety.
Three years after the development of Magnestick®KID - special safety for kids transportation on chairlift - La Société des 3 Vallées (S3V) who operates Courchevel / La Tania/ Méribel-Mottaret resorts will be the first skiing area in the world with 100% of chairlifts equiped with the very new Magnestick®BAR.
Magnestick®BAR is the universal safety bar locking system.
This innovative system can be adapted on all brandsa and all types of
chairlifts. It works with the same "magnestism" technololy than
Magnestick®KID. When the passenger pull down the safety bar, the bar
lock automatically. It is then impossible to pull up the safety bar. It
is automaticcaly unlocked just before the arrival station. So no
passenger can pull up the bar very far from the arrival and make other
M. Thomas THOR-JENSEN Interview ,
Director of Courchevel Valley skiing area : « We transport skiers
everyday and I think that it is natural to be preoccuped by our
customers' safety. Every type of transport is concerned by safety
(airlines companies, bus companies, ...), and nowadays it is one of our
priority. To have 100% of our chairlifts equiped must avoid falls
consequently to a wrong use of the safety bar before the arrival station
for example ».
Magnestick®BAR is a SOMMITAL product (www.sommital.net).
Cost of a Magnestick®BAR installation on a chairlift : approximatly 70 000€.
Magnestick®BAR is compatible with Magnestick®KID.
Courchevel/La Tania/Méribel-Mottaret figures:
400 000 skiers every winter
25 millions people transported every winter
3 resorts (Courchevel/LA Tania/Méribel-Mottaret) in the heart of the biggest skiing area in the world
Contact S3V : Jean-Pierre LALANNE – +336 11 24 98 97 – email@example.com
Contact Sommital : Damien Laymond – +336 09 59 23 93 – firstname.lastname@example.org
VALLNORD MARKETING MOVIE
A very nice marketing Movie about Magnestick in Vallnord (Arcalis)
MAGNESTICK in Austria
Westendorf is the first Austrian ski resort to adopt Magnestick system.
Magnestick team is very proud of this installation on a special beginner chairlift.
Below a picture of the chairlift Schneeberg at Westendorf with the ski instrcutors :
Magnestick works well in US
Magnestick up in running in USA. Magnestick is working very well at Alpine Meadows ski resort (CA) in USA. With 2 chairlifts "Magnesticked", Alpine Meadows is the first ski resort in North America equipped with our security system.
Below are few pictures of our system in action :
Damien Laymond (Product Manager - SOMMITAL) ; Kent Hoopingarner (General Manager - ALPINE MEADOWS & HOMEWOOD Resorts) : Matthew McBride (Sales Manager - MAGNESTICK OF AMERICA)
Magnestick Of America
Una filial en EE.UU.: Sommital acaba de abrir Magnestick Of Amercia.
Magnestick Of America será el encargado de las instalaciones Magnestick en EE.UU. y Canadá.
Matthew Mc Bride será el representante.
2nd chairlift in Arcalis
A 2nd Chairlift equiped with Magnestick system in ARCALIS, Andorra !
One week after the opening, regarding to the success of La Basera chairlift equiped with Magnestick system, Arcalis ski resort (part of Vallnord group) decides to equip a 2nd chairlift.
In deed, the 6 places chairlift La Coma which is higher on the slopes will be equiped with the system so the skiing area particularly securised for kids will be bigger.
The installation will be done during january 2010 so the skiers will enjoy it from this winter.
Magnestick en Andorre
ARCALIS, first ski resort in Andorra equiped with Magnestick® system.
The resort from Vallnord group will equip one chairlift with Magnestick.
The "Basera" Poma chairlift is a very special one for kids.
This investment will make families hollidays more comfortable !
This installation is a very special one because it is the first time out of France for Magnestick.
More efficient and more comfortable.
All chairlifts will be equiped with this new set (also the 6 chairlifts which are already equiped).
Gourette et Peyragudes s'équipent
Gourette and Peyragudes, first resorts of pyrenees (France) to stick kids on chairlift with Magnestick® system.
Thes chairlifts are mostly taked by kids.
This investment will make children and families' hollidays more comfortable !
The skischool (ESF) of Gourette and Peyragudes will equip the kids during ski lessons.
Magnestick back protectors will be also available in the skishops (sale and rental).
Val Fréjus (FRANCE) new resort equiped
Val Fréjus (FRANCE), new resort equiped with Magnestick® system
EUROPEAN SKI AWARD
The "MAGNESTICK VEST" presented by Rossignol at ISPO trade show has been elected ISPO EUROPEAN SKI AWARD, category "ACTIVE KIDS".
ISPO is 2000 brands and is the biggest winter sports trade show of Europe.
This AWARD confirm that MAGNESTICK is a real innovation and a real necessity.
Les Trois Vallées: 6 telesillas equipados
Además del telesilla de PRALONG en Courchevel 1850, instalado en 2007/2008, otros cinco se equiparán con el sistema Magnestick® este invierno (2008/2009): el telesilla de SIGNAL en Courchevel 1650, el DOU DES LANCHES en La Tania y los telesillas AROLLES, COMBES y CHATELET en Méribel-Mottaret. Estos telesillas son especialmente frecuentados por niños y por alumnos de los cursos de las escuelas de esquí.
Una instalación a gran escala para la tranquilidad de padres e hijos.
Escuelas francesas de esquí (ESF): 1.000 protecciones dorsales en los dominios
Se ha reforzado la colaboración con el Sindicato Nacional Francés de Monitores de Esquí (SNMSF).
A partir de la temporada 2008/2009, las ESF de Courchevel 1550, 1650, 1850, La Tania y Méribel-Mottaret remplazarán sus dorsales clásicos por protecciones dorsales Magnestick para los alumnos de nivel 2 ó 3 estrellas.
Así, diariamente, serán visibles más de 1.000 protecciones en el dominio de esquí.
Megève in "Magnestick web"
Megève will equip 2 chairlifts :
Chairlifts "Petit Rochebrune" and "Grands Champs" will be equiped with Magnestick system this winter.
Two places will be equiped on each chair of these two fixed grip chairlifts.
Megève is the 8th ski resort equiped in the world.
Magnestick team is very proud to count this famous ski area in "Magnestick web"
Nuevos colaboradores del mundo de los seguros - Gras
Savoye y Mondial Assistance - se han unido a Magnestick últimamente.
Asimismo, un nuevo colaborador bancario - la Caisse d'épargne Rhône Alpes - ha deseado también apoyar el proyecto.
Para las temporadas futuras, varias estaciones francesas y extranjeras han mostrado su interés en equipar sus dominios. A fin de poder proponer el sistema Magnestick para sus telesillas nuevos o existentes por todo el mundo, Sommital está en fase de discusión con todos los constructores de remontes mecánicos.
Magnestick®: creación de la filial Sommital
Seis meses después de su presentación, el progreso de Magnestick® se precisa con la creación de la sociedad Sommital. Un crecimiento que se apoya en varias colaboraciones.
Presentado en diciembre de 2007, el sistema Magnestick® dispone actualmente de una verdadera entidad jurídica destinada a su propio desarrollo: Sommital.
Filial de S3V, se encarga del desarrollo, comercialización y distribución del sistema Magnestick®. Sommital es, por supuesto, propietaria de la licencia exclusiva para la comercialización del sistema en todo el mundo.
Damien Laymond abandona su función como responsable de comunicación de S3V y pasa a ser responsable de productos de Sommital.
Asimismo, Pascal Vie director financiero de la S3V toma la dirección de la sociedad.
Damien Laymond - Sommital - BP 10838
81, rue François Guise - 73008 Chambéry
+33 (0)6 09 59 23 93 - email@example.com
Rossignol, primer fabricante y distribuidor de Magnestick®
Rossignol presentará durante la ISPO 2009 un modelo de protección dorsal Magnestick destinado al alquiler o a la venta a partir del verano 2009.
La empresa explotadora asumirá los gastos de la instalación del sistema de imanes en el telesilla. En cuanto a la protección dorsal, que se utilizará mucho en las escuelas de esquí ESF, estará a cargo del usuario (la empresa explotadora podrá proponerla en alquiler, si así lo desea).